The Mission
At a major tech event in 2025, Google Cloud set out to spotlight Nordic creativity — not with data charts, but with emotions, memories, and imagination. Their goal was to show that the cloud doesn’t just power systems — it powers storytelling, culture, and innovation.
The WeSmile Concept
To bring this vision to life, WeSmile designed a one-of-a-kind AI experience inspired by Nordic childhood classics. Using our AI Photobooth, attendees stepped into magical reinterpretations of beloved stories — reimagined through generative AI.
Each guest was transformed into a whimsical scene inspired by Nordic tales such as:
- Pippi Longstocking – standing strong in a colorful chaos of adventure
- Ronja Rövardotter – running wild through enchanted forests
- Karlsson on the Roof – flying above Scandinavian rooftops
- Mio, My Son Mio – set in a dreamy fantasy realm
- Vi på Saltkråkan – basking in peaceful island life
- And many more, like Emil in Lönneberga and Nils Karlsson Pyssling
Each scene was not just an image — but a Nordic moodboard of childhood wonder, powered by Google Cloud’s AI infrastructure behind the scenes.
Why It Captures Crowds
In high-traffic event spaces, attention is the most valuable currency. Experiences like WeSmile work because they tap into three powerful psychological triggers:
- Curiosity – Visually striking and unpredictable, the booth invites people to explore without needing explanation.
- Identity – Guests become the center of the story, seeing themselves in imaginative, branded worlds.
- Social Momentum – As one person participates, others gather, creating organic lines, laughter, and shareable moments.
This combination turns passive foot traffic into active brand engagement, with minimal effort and maximum visual impact — all while generating content, leads, and data in the background.
