Google for Games × wesmile at devcom, Cologne
Turning attendees into playable art and conversations into 1.4k leads in 12 hours
The Brief
At devcom, Europe’s biggest developer conference, Google for Games wanted an activation that showcased the future of gaming and AI while sparking real conversations with studios, publishers, and toolmakers. With approximately 5,400 attendees in 2025 the bar for attention and relevance was high.
Goal
Convert foot traffic into qualified leads and meetings
Demonstrate Google’s role in the AI-enabled game development stack
Give visitors a share-worthy, personal artifact that travels online and back to the booth
The wesmile Experience
wesmile built a custom AI Character Forge, a booth that transformed visitors into game-ready characters or concept-art portraits in seconds, framed by Google’s brand system.
AI style presets (curated for dev audiences):
- Pixel Hero – sprite-sheet pose with CRT vignette
- Fantasy RPG Class – tank, rogue, mage with class-specific props
- Arcade Fighter – high-contrast, poster-grade finish
- Isometric – isometric retro-style games
Visitors stepped into the capture frame, selected their game style and character style and watched their AI render + branded card appear on the booth display within 20 seconds. Each output carried booth QR → landing page.
