Veldhoven, Netherlands
July 2025
For ASML’s 2025 Summer Festival in Veldhoven, the theme was clear: Family, Fun, and Future. As employees and their families gathered to celebrate another successful year right before heading off on their summer vacations, ASML wanted to create an unforgettable send-off.
To match ASML’s high-tech DNA and future-forward spirit, WeSmile designed a custom AI Photobooth experience that took guests far beyond the picnic fields of Veldhoven. Each AI-generated image was unique, high-quality, and branded with ASML’s festival theme instantly shareable as a digital souvenir and printable on the spot.
In just a few seconds, guests stepped into our booth and were transformed into digital dreamers in surreal, imaginative worlds:
The booth quickly became one of the highlights of the event with kids, parents, engineers, and even executives lining up to experience their sci-fi selves. It sparked laughter, curiosity, and connection across generations.
Many employees said it felt like “a sneak peek into the future ASML is helping to build.”
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