ASML - Summer Festival 2025

An AI photobooth for all ages at the ASML Summer Festival

ASML wanted to give employees and their families a day that fit the theme Family, Fun and Future, right before the summer holidays. wesmile built a custom AI photobooth with four worlds, from outer space to a colourful Wonderland.

At a glance

• 4 AI worlds, custom-made for ASML
• All ages kids, parents, engineers and executives
• Print plus a digital copy to share straight away

The brief

At ASML's 2025 Summer Festival in Veldhoven, everything revolved around Family, Fun and Future. Employees and their families celebrated another successful year together, right before heading off on their summer holidays. ASML wanted an activity that fit its high-tech character and worked for every age.

What we did

wesmile designed a custom AI photobooth. Each AI photo was unique, high-quality and branded with the festival theme. In a few seconds, guests stepped into one of four worlds:

• Floating through outer space in zero gravity
• Strolling through a glowing cyberpunk city
• Wandering through a futuristic lab city
• Playing in a colourful Wonderland

What the AI photos look like

Examples of three worlds: outer space, the cyberpunk city and Wonderland. Recreated for this page with fictional guests, so the photos of real employees and their kids stay private.

"A sneak peek into the future ASML is helping to build."

A reaction we heard from many employees that day

What it delivered

• One of the highlights of the festival, with a queue at the booth
• Connection across generations: kids and parents saw their sci-fi selves together
• A keepsake to hold on to: a printed photo with the festival theme and a digital copy to share