PostNL - AI Experience Day 2026

130 AI sessions and 252 prints in one day, for the second year in a row

PostNL wanted employees to experience AI for themselves at the AI Experience Day on 29 October in The Hague. The wesmile AI photobooth ran from 08:18 to 18:29, and 129 of the 130 sessions ran through without a hitch.

In numbers

• 130 sessions in one day
• 252 prints, almost two per session
• 2nd year in a row booked by PostNL

The brief

PostNL runs an internal day about AI at its head office in The Hague, with workshops and a market full of AI applications. After the AI photobooth at the 2025 AI festival, the team booked us again. The goal stayed the same: employees should not just hear about AI, but experience it themselves.

What we did

• wesmile designed the start screen and the print frame, in PostNL's house style around the idea of a neural network.
• The booth stood in PostNL colours in the head office lobby, next to a roll cage full of parcels.
• Guests picked a scene and a style, for example in a robot suit or next to a parcel locker, and had their print in hand within a minute.

What the AI photos look like

Examples in PostNL's styles: a robot suit, the courier of the future with drones, and Delft Blue from 2025. Recreated for this page with fictional guests, so the photos of real employees stay private.

Last year

In 2025 the booth was at PostNL's AI festival, with styles the team chose themselves: from Delft Blue and Dutch heritage to neon and a PostNL courier of the future with drones.

What it delivered

• Reliable all day: 129 of the 130 sessions ran through completely, without technical issues
• Something to take home: 252 prints in the frame wesmile designed for PostNL
• Booked again: after 2025, PostNL chose wesmile for the second year in a row