Rovio

Become the Game

Rovio wanted to bring its iconic gaming universe to life. At a global gaming expo, the goal was to turn passive fans into active participants, celebrating Rovio’s creativity and playful spirit.

The WeSmile Experience

WeSmile designed a custom AI booth that transformed visitors into stylized Rovio-inspired game characters. Whether they imagined themselves as fearless birds, mischievous pigs, or pixelated action heroes — each guest became the main character in a unique, game-like scene.

Attendees could choose from multiple game-inspired styles:

• Cartoon chaos in the Angry Birds universe
• Retro pixel warriors from fantasy lands
• Puzzle-themed characters with colorful, dynamic backdrops
• Futuristic arcade fighters with neon flair

What Rovio Got: An Experience People Talk About

People don’t remember brochures. They remember how something made them feel. That’s why leading brands hire WeSmile — not just for a booth, but for an emotionally charged experience that sparks curiosity, surprise, and joy. It’s instant storytelling, powered by AI, where every guest becomes the hero of their own moment.

What they really walk away with:

• A sense of wonder (“How did they do that?”)
• A personal connection to your brand (“That was made for me.”)
• And something they can’t wait to share (“You have to try this.”)