Vodafone Business - MWC Barcelona 2025

MWC Barcelona visitors travelled to London, Singapore and Fiji in a few seconds

Vodafone Business wanted to show its global 5G network instead of explaining it. The wesmile AI photobooth placed visitors at well-known places where Vodafone operates and turned them into more than 1,500 AI photos in Vodafone's house style.

In numbers

• 1,500+ AI photos in Vodafone's house style
• 3 locations worldwide: London, Singapore and Fiji
• MWC Barcelona, the world's largest mobile trade show

The brief

Vodafone Business wanted to show the power of its global 5G network, not just talk about it. With operations all over the world, the goal was for visitors to feel instantly connected across continents.

What we did

wesmile worked with Vodafone on a custom AI photobooth that brought its global reach to life. Visitors stepped into the booth and saw themselves at a famous location within a few seconds:

• In London, at Big Ben
• In Singapore, overlooking Marina Bay Sands
• In Fiji, among the palm trees

Every photo carried Vodafone's house style and was instantly shareable.

What the AI photos look like

Examples of the three destinations: London, Singapore and Fiji. Recreated for this page with fictional guests, so the photos of real visitors stay private.

What it delivered

• A crowd magnet on the stand: visitors queued to travel around the world in a few seconds
• Leads for the sales team: Vodafone collected engagement data and hundreds of qualified leads
• The 5G message in every photo: a digital keepsake that showed Vodafone's global presence